Franchise Network Development

Franchising is an innovative growth strategy that delivers rapid growth with reduced capital investment risk. The franchise network development is directly related to the gradual increase of the number of franchisees that belong to the network.

The successful expansion of a franchise network requires significant preparation that is reflected in the franchise strategy and the organization of its marketing and operational processes.

Organization and Planning

The main purpose of franchise marketing is to raise the awareness of the franchise between potential franchisees, to induce their interest in a franchise and encourage them to acquire it. Elegant Communication UK Ltd. can support you develop a distinct Franchise Marketing plan (b2b) that along with the marketing for franchised business and its goods(b2c) will meet your organization’s strategic marketing objectives.

More specific, we can assist you with:

i) Establishing the right franchise marketing strategy and deciding on medium to long-term goals,

ii) Implementing your strategy through marketing activities organized in a marketing action plan, and

iii) Setting the marketing essential tools and measures (i.e. franchise brochure, social media templates, exhibition booth, etc).

iv) Selecting the appropriate marketing channels and implementation tactics, taking under consideration target groups and socio-economic and geographic factors.

Franchisee Recruiting & Selection Process

The standardization of the franchisee recruitment and selection process is essential for quality assurance and quality improvement when necessary.

The main methodical approach for standardizing the franchisee recruitment and selection process is creating a franchisee recruitment & selection manual. This manual should include processes, criteria, franchise documentation (legal, regulatory, fiscal, operational, administrative) and provision for Document Control & Records Management.

Process Optimization

More often nowadays operational efficiency is being challenged due to the growing competitions and fast changing technological environment . Our diagnostic tools allow us to understand better your business processes, while they identify potential bottlenecks, repetition and delays in the workflow. To address these issues, we re-engineer the operational processes incorporating solutions that reduce or eliminate the identified problems.

Process Optimization is about getting more done, in less time, with less effort, using less resources, without compromising quality. Effective and efficient business processes are key to the success and profitability of your company.

Strategic Integration

We streamline your operational processes and activities through synergies and interdependencies between the various departments and organizational groups, in order to fulfil your business process optimization goals. Our solutions ensure alignment with your marketing, HR and financial strategies, focusing on cost efficiency, quality, sustainability, business flexibility and customer satisfaction.

Our proposals account for external factors and stakeholders, establishing networking and communication systems for effective information sharing and informed decision making.

Performance Measurement

In order to track progress and assess business performance we coach you how to select and develop appropriate performance metrics, combining both financial and non-financial measures.

The balanced approach of performance measurement allows you to exploit your intangible assets in order to improve and maintain your competitiveness in a business environment, while it enables informed decision-making.

Tailormade Framework

Our specialized team provides business optimization consulting services to organizations that face operational and organizational challenges in their attempt to grow. Taking a top-down approach we translate the corporate objectives in the proposed business strategy that consequently determines the marketing and franchisee recruitment strategies.

Elegant Communication UK Ltd can support your franchise business by designing your marketing and franchisee recruitment and selection processes. Our proposed models ensure integration and alignment with your existing business operational processes.